Don’t Destroy Your Sco. With Bad Website Design

So, you’ve embarked on a search engine advertising program, maybe even SEO. Whether you’re doing this on your own or using an SEO firm, there are key points to become aware of.

If you miss these, you won’t increase conversions.

What good is a Number 1 organic search engine raking or AdWords ad listing, if you don’t have increased sales or if you don’t generate more sales leads?

Too often, we get all focused about the Internet advertising — the ads, the offer — that we don’t think the whole process through step-by-step and consider the experience our website visitors will be having.

If we did, we’d be thinking “big picture” and we would head off some of these potential problems before they occur.

Overcoming Your Website Visitors Anxiety

When people come to our website it’s natural for them to feel anxiety. After all, look at all the cr*p on the Internet today, all the too-good-to-be-true products and services.

But when you and I offer REAL products or services, we have to overcome that concern, even if we’re treating our site visitors fairly and not making outrageous claims.

So, how can you overcome these anxieties?

1. Offer more than a 1-page website. Credible companies have multi-page websites, including Privacy Policy, Terms of Use | Service and About Us pages.

They also have more than 1 page about their products or services.

I’m surprised by the number of 1-page websites I see from companies using infomercials to advertise their products. Often, they have the purchase form right on their home page, their only page.

Websites that are only 1-page don’t seem credible. And having the purchase form right on the home page comes across as very pushy!

2. Next to any sign up or contact form buttons clearly state that you don’t sell your customers’ private information and link to your Privacy Policy page.

3. Effectively communicate what your Value Proposition is, also called your Unique Selling Proposition. If you don’t know why someone should buy your product or service versus your competitors’, now is the time to figure it out. (And by the way, based on my experience, if you don’t know this, you’re not alone, by any means.)

But our websites have to be about more than just us. They have to be about our visitors. What’s in it for THEM, to do business with us? What unique voids in the marketplace can we fill?

As a Small Business Owner, Personally Relate to Your Site Visitors and Communicate Directly with Them

People don’t buy from websites, they buy from people! So, how can you apply this to your own website?

1. For many small businesses and solo proprietorships, their website text should speak to your visitors directly in first person.

This should be written from the voice of the owner or President. They shouldn’t use third person, institutional-sounding language, getting rid of “we” and “our”, using “I” instead, speaking first person, in an actual conversation. Don’t try to sound like you’re Microsoft!

And while your at it, be careful about overuse of words about you…whether “I”, or those words, “we”, “our” or “us”.

Check out the WeWe calculator (Google: wewe calculator). Make sure to focus on customer-focused words and NOT on words about you or your company.

2. Include your picture on your Web pages.

For a larger small business trying to make that personal connection with their website visitors, try the idea used by the nutritional supplement company Lumina. (Google: Lumina Health Contact Us)

In this execution, notice how Lumina gets you to relate to their customer service department. I still remember it was John I spoke with and that’s been over 1 year ago that I called them!

Again, people buy from other people, not from websites.

For us as small businesses, why should we sound large, pretending to be something we aren’t? And why should we run from our advantage of being small: low overhead, friendly, personal service and accountability, among other advantages.

Make Each Step in Your Marketing a Smooth Handoff from One Step to Another

If you’re running pay per click advertising, make sure your ad matches the experience your website visitor will have when they come to your landing page. Actually, this same principle applies whether you’re using search engine advertising or organic search engine optimization.

Quite often when I’m Coaching my small business owner clients or performing the service of an SEO Firm, I find the wording for their organic listing or AdWords ad says one thing and their landing page says something that doesn’t sound the same.

This causes confusion is the best case scenario. In the worst case, it causes a lack of trust. Dangerous!

We should understand our products or services. And we know what we want our visitors to do on our site.

Our potential customers may not understand either. We need to think like them, when we explain what we have to offer them and how to use our website to take advantage of what we have to offer.

And when “shifting” from one page to another, we need to hand-off from one page to another naturally and smoothly, like a car with a smooth automatic transmission.

Don’t advertise one offer in AdWords, only to have your landing page sound like it was written for another advertising offer. I see this problem a lot!

Often times, having an affordable SEO firm reviewing what you’re doing can offer easy, inexpensive fixes that can yield big improvements in your search engine advertising conversions.

Your Action Plan

Let’s review what we’ve talked about.

First, overcome visitors anxieties by offering a multi-page website which answers questions about your company and your services or products, while inspiring confidence in your company. Effectively communicate your Value Proposition.

Second, personally relate to your site visitors. Avoid using the wrong words that may put off your site visitors. Use your picture on your Web pages.

Third, hand-off from one page on your website and one step in your selling process to another smoothly and naturally. We should understand what we want our site visitors to do, but they won’t unless we make the process really clear.

Judgment Recovery Business: Excellent Lower Priced Best Home Based Businesses

Not everyone makes enough money at their day jobs to get by. It is the primary reason why a lot of people look for other means to earn money, just to supplement the salary that they are already earning. Luckily as time flies, ways and means of making money keeps on evolving. The biggest leap for this industry is because of the World Wide Web or Internet. All of the sudden, so many more people are able to earn and extra buck in some way, shape or form. Heck, in this day and age, you can earn money at home without any special schooling or skill set.

There’s quite an increasing number of employees losing their jobs due to the global recession. Naturally this is disheartening for many workers all over the world. Not just the United States but also many other conutries experience this economic crisis. The reality is the economy is in poor shape in comparison to what it was ten years ago. One way many men and women are dealing with this dilemma is through home based employment opportunities. Luckily there are ways to earn an income from home. You simply have to know where to get started and what some of the best home based businesses are these days.

First thing to consider are your skills and knowledge about doing a certain business. Such are very important attributes most especially with regards to opportunities for home-based jobs. Also, these traits will surely help you make a good money at your own home and convenient time. For instance, if you are an excellent editor with extensive language arts and grammar skills, then you may want to consider working independently. There are freelance editors that make all kinds of money from home. Another one of the best home based businesses includes unique merchandise. Maybe you have something to sell that many consumers are after.

Also, another community service business known as the judgement recovery business is making its way globally. Take note, this is no ordinary business; this business brings about a whole lot of money once it works out steadfastly. The idea is that a judgment recovery specialist locates the new address and other information about the one being looked for and makes them pay for the debts they owe your client. Getting all the debtors details will surely have them caught and make them pay through the writ of garnishment which you will learn about with judgment recovery training. Checking out the judgment recovery business is something worth considering if either you have a judgment you want to collect or even get into the judgment recovery services business.

Doing lots of research also opens your way to a whole bunch of opportunities to find the best home based businesses in town. Among these sites are and These businesses are feasible enough in giving productive outcomes and earn easily at home.

Take some time to explore sites like this and become better educated on home based businesses. The more you know, the better off you will be in the long run. Moreover, always bear in mind that putting up a business is not a thing that is easily built up. Like a plant that grows, it needs time before you harvest the fruits of your labor.

Never give up! Far too many people with some of the best home based business ideas fold. It is important to put your all into a personal project like this. If you can, start out small, and build over time. This is a great way to evolve your own business and build its earnings over time. You may be able to do this while keeping your current day job. This way, you will not feel quite so much pressure in regards to the money your business pulls in each month.

Less Accounting Cost With Bookkeeping Services

Many small or online companies want to tackle their bookkeeping tasks themselves, even though this might exercise in case your staff member or partner is skilled in bookkeeping and accounting, it’s rather a shortsighted decision. Outsourcing accounting services is definitely an expense, but when these jobs are handled by pros who are dedicated to these areas, it might actually end in savings in the run. There are many other reasons to consider hiring a third party prefers to handle your business’s books.

Probably the greatest good reasons to hire professionals to manage bookkeeping services is indeed that one could give full attention to your enterprise and whatever you do best. Discover stuck looking to reconcile your accounts, and then you are free to give attention to your relationship with customers or clients, or elsewhere concentrate your energies within the offerings that you went into business for from the start. One more reason why for outsourcing your books is it is really incredibly easier computer system was previously.

Naturally, the bookkeeper businesses desire for outsourcing their accounting costs far less than getting a full-time accountant for the business. You make payment for the services and not having to bother about training, office space, and etcetera. A great deal of startup company owners don’t know the price of their time, and think they will squeeze within the bookkeeping tasks regarding the number of other tasks they’ve already. This shortchanges this company and uses a lot of time, particularly if you are unaware of today’s accounting software. The bookkeeping services businesses need can be found today at affordable rates. By outsourcing your accounting and bookkeeping, you make sure your business’s financial records are typically in order, are compliant, and aren’t keeping you the main objective within your business. You are maybe already cognizant of the point that bookkeeping is actually a necessary evil in running your up-and-coming small to medium business enterprise.

Bookkeeping is just the recording of those transactions your small business makes using a day-to-day basis and ensuring they can be kept in an uncomplicated to reach and efficient system. The primary distinction between small to medium business as well as large corporations are the systems they employ as a way to simplify their day-to-day operations. One particular critical parts of succeeding for a organization is to keep your accounts in line as well as in check so you’re able to access the critical amounts of your organization at any point on time. Unfortunately you are unable to improve what we don’t measure and also this has become the critical skills an experienced bookkeeper and business consultant will be able to provide. Medicine keeping tabs on the true secret numbers inside your business you’ll be able to determine trends and also the potential issues just after conception and also take decisive action in it. Perhaps in the old times of running your business once the number of accounts to arrive as well as range of receipts is low, it may well make financial sense to do it yourself. Unfortunately there are a number of regulations included in keeping your day-to-day transactions in order and implementing the precise bookkeeping solution is going to be paramount to ensure your short, medium and long-term success for a business.